For Immediate Release

Media Contact: Justin Burke - 213.201.1525

EMAIL:jburke@apla.org

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THE MAGIC JOHNSON FOUNDATION AND AIDS PROJECT LOS ANGELES PRESENT
“ THE MAGIC OF FASHION”

A BENEFIT FOR HIV/AIDS PREVENTION, SERVICES AND EDUCATION

WHAT: A fashion show during NBA All-Star week to benefit the Magic Johnson Foundation and AIDS Project Los Angeles. Event will include a silent auction featuring sports memorabilia, a boutique showcasing designer merchandise and makeup products from Smashbox Cosmetics and an After Party.

WHO: Celebrities models currently include: Tracee Ellis Ross and Persia White (GIRLFRIENDS) Singer-actresses Nona Gaye and Tweet, Sean Patrick Thomas, Shaun Robinson (ACCESS HOLLYWOOD), LisaRaye and Terri Vaughn (ALL OF US), Cookie Johnson, LA Spark Lisa Leslie, Boris Kodjoe, Malinda Williams and Nicole Ari Parker (SOULFOOD), LA Laker Bryon Russell and wife Kimberli, Laker wives Shaunie O’Neal and Monique Payton, Nicole Murphy, and Shantay Broadus (wife of Snoop Dogg)

Special Appearances: Missy Elliot, Queen Latifah, Prince, Ludacris, Chingy, LA Lakers Shaquille O’Neal and Derek Fisher, David Hasselhoff

Featured Clothing lines include: Von Dutch, Ron & Ron, Fetish by Eve, FAL Jeffrey Grubb, Perry White, Linda Stokes, True School Authentics, Lady Enyce, Gigi Hunter and the debut of Magic Johnson’s Men’s Line

WHEN: Friday, February 13, 2004

7 pm – Lincoln Lounge Reception
8 pm – VIP Reception
8:30 pm – Doors Open
9 pm – Fashion Show
10:30 pm – Fashion Boutique and After Party

WHERE: The Petersen Automotive Museum
6060 Wilshire Blvd.
Los Angeles, CA 90036

TICKETS: $300 – VIP entry for entire evening $100 – After-party only
Phone: 1-888-MAGIC-05 (1-888-624-4205)

All proceeds from ticket sales will go to the charities.

The Magic Johnson Foundation was established in 1991 as a single-disease organization that worked to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs. The Foundation has since responded to the growing need to address all aspects of our youth’s lives by expanding its mission. This expanded mission emphasizes the Foundation’s focus on supporting community-based organizations and developing programs that serve the health, educational and social needs of those residing in inner-city communities. In addition, the Foundation has made a strong commitment to raise awareness about many of the health and social concerns that threaten under-served communities.

AIDS Project Los Angeles, one of the nation’s largest AIDS service organizations, provides direct services to more than 10,000 men, women and children living with HIV or AIDS in Los Angeles County each year. Services include prevention education, food banks and nutrition education, professional dental care, housing assistance, transportation, mental health counseling, case management and home health care. APLA is a leader in the provision of bilingual HIV treatment information, in print and on the Internet, and advocates for effective AIDS-related policies and legislation on the local, state and federal level.

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