For Immediate Release

Media Contact: Justin Burke - 213.201.1525

EMAIL:jburke@apla.org

FOR IMMEDIATE RELEASE: February 8, 2000

INTRODUCING THE LAGOS HEART PIN FOR VALENTINE’S DAY

PIN A HEART ON YOUR LOVED ONE TO SAY YOU CARE AND HELP AIDS PROJECT LOS ANGELES AT THE SAME TIME

Los Angeles -- When you purchase the fluted LAGOS Heart Pin for your Valentine, you’ll not only brighten someone’s day, but you’ll improve the lives of thousands of others. 100% of the proceeds from the sale of the first 250 pins, with a percentage donated thereafter, will go to fund over 30 direct services AIDS Project Los Angeles provides to more than 8,000 men, women and children living with HIV/AIDS in Los Angeles County.

The fluted LAGOS Heart Pin is available in three versions and makes a great Valentine’s Day and Mother’s Day gift - the sterling silver pin for $100, sterling silver and 18 karat gold for $350 and the sterling silver and 18 karat gold pin with pave diamonds for $950. A specially designed Heart in platinum and diamonds will be available for approximately $7,500. The pins can be purchased at LAGOS’ Beverly Hills location at 252 N. Rodeo Dr. along the infamous 2 Rodeo.

LAGOS’ founder and head designer Steven Lagos designed the LAGOS fluted heart pin to help others in need. "It is a privilege for me to offer this piece that will have such a positive impact for such a worthy cause," said Steven Lagos.

For more than 20 years, people have been thrilled by the elegance and exquisite design of the LAGOS collections. As the fourth LAGOS boutique opens, it embodies the distinctive spirit of the LAGOS brand with prestige and style.

AIDS Project Los Angeles, a non-profit community-based organization, provides direct services to more than 8,000 women and children living with HIV/AIDS in Los Angeles County. Services include a food bank, professional dental care, housing assistance, child care, transportation, mental health counseling, case management, home health care and Adult and Child Buddy support. APLA also provides extensive treatment and prevention education and advocacy on local, state and federal AIDS-related legislation.

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