For Immediate Release

Media Contacts:
Nasim Thompson
213.201.1435 (o)
714.323.8050 (m)
nthompson@apla.org

Media Alert: Alex Band, Orianthi, and Anjulie To Kick Off Countdown to Art Project Los Angeles Art Auction and Hard Rock Café Hollywood “40 Days That Rock” Launch Party

WHAT
ART PROJECT LOS ANGELES COUNTDOWN AND HARD ROCK CAFÉ HOLLYWOOD “40 DAYS THAT ROCK” LAUNCH PARTY
Event includes concert, food, VIP lounge access, and a complimentary cocktail. Advance bidding to begin on a one-of-a-kind guitar signed by Jennifer Lopez exclusively for APLA! Winning bidder will be announced at Art Project Los Angeles on June 25.

All proceeds from the auction and the $100 VIP ticket sales benefit APLA.

WHEN
Wednesday, May 18, 2011
9:00 p.m. – 12:00 a.m.

WHO
Musical performances by:
Alex Band (Formerly of “The Calling”), Orianthi, and Anjulie.

Hosted by:
Hard Rock Café and AIDS Project Los Angeles

WHERE
Hard Rock Café Hollywood on Hollywood Boulevard
6801 Hollywood Boulevard
(Hollywood & Highland)
Hollywood, CA 90028

Tickets, updates, and information for the May 18 Launch Party are available at http://apla.convio.net/site/Calendar?id=101941&view=Detail

ABOUT AIDS PROJECT LOS ANGELES (APLA)
AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct services, prevention education and leadership on HIV/AIDS-related policy and legislation. With more than 25 years of service, APLA is a community-based, volunteer-supported organization with local, national and global reach. For more information, visit www.apla.org.

ABOUT HARD ROCK CAFE
Located at the Hollywood & Highland Center is the latest in Hard Rock’s concept driven design evolution. The 20,000-square-foot cafe includes spacious seating, a live music area, a vibrant bar and two Rock Shops featuring Hard Rock’s limited-edition merchandise. Hard Rock Cafe Hollywood on Hollywood Boulevard showcases new and unique interactive experiences for guests – from an 18’ x 4’ Rock Wall™, to touch screens in booths throughout the cafe, to Microsoft Surface™, each featuring innovative multi-touch technology that enables fans to explore the world’s greatest rock ‘n’ roll memorabilia collection and virtually tour all of Hard Rock’s venues worldwide. Key memorabilia items on display in the cafe include Jimi Hendrix’s purple crushed velvet hat; to Janis Joplin’s love letter to then boyfriend Peter LeBlanc; Jim Morrison’s leather pants and handwritten lyrics to “L.A. Woman”; to Katy Perry’s sparkly dress and Fergie’s tour outfit worn while on tour with the Black Eyed Peas.

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AIDS Project Los Angeles (APLA) was founded in 1983 and is one of the largest nonprofit HIV/AIDS service organizations in the United States. APLA provides bilingual support to more than 6,000 people living with HIV/AIDS in Los Angeles County annually and leadership on HIV/AIDS-related policy and legislation. Additionally, APLA conducts behavioral research designed to inform the development of evidenced-based interventions and assists health departments in evaluating their HIV/AIDS services to ensure the delivery of effective and quality programs. APLA also provides administrative and fiscal support to the Global Forum on Men Who Have Sex With Men (MSMGF), which promotes and advocated for the health and human rights of MSM internationally. APLA is proud to be a community-based, volunteer-supported organization with local, national, and global reach. For more information, please visit apla.org.

APLA Health & Wellness (APLAHW) provides primary medical and oral health care, behavioral health services, HIV testing, PrEP counseling and management of eligible clients, STD screening/treatment, and health education and HIV-prevention services, with a specific focus on low-income gay and bisexual men of color and transgender individuals living in Los Angeles County. APLAHW is a federally qualified health center that includes: the Gleicher / Chen Health Center in South Los Angeles; the Wilshire Dental Clinic downtown; Behavioral Health Services at the David Geffen Center in Mid-City; as well as a mobile dental facility. The S. Mark Taper Foundation Dental Clinic in South Los Angeles is also part of APLAHW. APLAHW serves more than 8,000 people each year. For more information, please visit aplahw.org.

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