For Immediate Release

Media Contacts:
Gabriel McGowan
213.201.1521 (o)
818.450.6283 (m)
gmcgowan@apla.org

Jennifer Lopez-Autographed Guitar To Join Blue-Chip Masterpieces, Emerging Art Up For Bid At Art Project Los Angeles; Star-Studded Charity Art Auction -- VIP Benefit

Red-carpet Auction and VIP Reception to Showcase Picasso, Warhol, Haring, Basquiat and more at Bonhams & Butterfields; Proceeds Benefit AIDS Project Los Angeles

LOS ANGELES, Calif. (May 3, 2011) -- On the weekend of June 24 - 26, hundreds of bidders, along with a slate of celebrity guests, will bid on an exceptional collection of artwork, sculpture, photography, furnishings and more at the second annual Art Project Los Angeles. The event -- a premier, red-carpet charity art auction and artists reception -- is a benefit for APLA, which provides life-saving care for thousands of Angelenos living with HIV/AIDS.

The auction, created by Hamilton-Selway Fine Art Gallery, is backed by an exceptional roster of celebrities who serve on its Entertainment Support Committee, including co-chairs Jackie Collins and Barry Krost (both of whom are scheduled to appear); Joan Collins, La Toya Jackson, Jenifer Lewis, Jennifer Love Hewitt, Ron Rifkin, and many more.

World-renowned auction house Bonhams & Butterfields, founded in 1793, will serve as the perfect venue for this premier event. Bonhams is one of the world's oldest and largest auctioneers of fine art and antiques.

Up for auction include works by artists including Basquiat, Haring, Hockney, Longo, Picasso, Ruscha, and Warhol.

Among the most exclusive items for auction will be a guitar autographed by Jennifer Lopez and donated by Hard Rock Café exclusively for Art Project Los Angeles. Jennifer Lopez is scheduled to sign the guitar at a gala tonight, May 3, at the Hard Rock Café in Hollywood at 6:00 p.m.

APLA's auction will also feature works from exciting local and emerging artists, produced in a range of genres -- including kinetic sculpture and graffiti art -- and with an assortment of media: Cibachrome, Plexiglas, oil, and spray paint. Other artists of note include Stephen Holland, Brad Howe, Burton Morris, and Robert Kuo.

The event’s signature attraction, a red carpet, VIP cocktail party and live charity auction, takes place on Friday, June 24, from 6:00 p.m. - 9:00 p.m. The event will launch on Friday evening with an artists’ reception and continues Saturday morning with a silent charity auction, which is free and open to the public. Tickets to the Saturday evening affair are available at apla.org.

Event sponsors include Cedars-Sinai Medical Center, Clear Channel Los Angeles Radio, Hamilton-Selway Fine Art, Metrosource Magazine, and Red Diamond.

APLA is launching a new partnership with Hard Rock Café, featuring a May 18 concert event at Hard Rock’s Hollywood location to kick off the official countdown to Art Project Los Angeles. APLA will sell a limited number of VIP tickets to the exclusive performance via apla.org beginning May 10. The event will begin at 8:00 p.m.

ABOUT AIDS PROJECT LOS ANGELES (APLA)
AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct services, prevention education and leadership on HIV/AIDS-related policy and legislation. With more than 25 years of service, APLA is a community-based, volunteer-supported organization with local, national and global reach. For more information, visit apla.org.

ABOUT BONHAMS & BUTTERFIELDS
Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son and Neale UK. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street, and Knightsbridge, and a further five throughout the UK. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Boston in the USA; Toronto, Canada; and France, Monaco, Hong Kong and Dubai. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 57 specialist areas. By the end of 2009, Bonhams had become UK market leaders in ten key specialist collecting areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments, go to www.bonhams.com.

ABOUT HARD ROCK CAFE
Located at the Hollywood & Highland Center is the latest in Hard Rock’s concept driven design evolution. The 20,000-square-foot cafe includes spacious seating, a live music area, a vibrant bar and two Rock Shops featuring Hard Rock’s limited-edition merchandise. Hard Rock Cafe Hollywood on Hollywood Boulevard showcases new and unique interactive experiences for guests – from an 18’ x 4’ Rock Wall™, to touch screens in booths throughout the cafe, to Microsoft Surface™, each featuring innovative multi-touch technology that enables fans to explore the world’s greatest rock ‘n’ roll memorabilia collection and virtually tour all of Hard Rock’s venues worldwide. Key memorabilia items on display in the cafe include Jimi Hendrix’s purple crushed velvet hat; to Janis Joplin’s love letter to then boyfriend Peter LeBlanc; Jim Morrison’s leather pants and handwritten lyrics to “L.A. Woman”; to Katy Perry’s sparkly dress and Fergie’s tour outfit worn while on tour with the Black Eyed Peas.

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AIDS Project Los Angeles, one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct care and treatment services to over 7,000 people living with HIV/AIDS in Los Angeles annually and leadership on HIV/AIDS-related policy and legislation. In 2013, APLA marked its 30th year of operation, and we are a community-based, volunteer-supported organization with local, national and global reach.

APLA Health & Wellness is a Federally Qualified Health Center providing primary medical care, oral healthcare, mental health services, HIV testing, STD screening/ treatment and health education and HIV prevention services targeting low income gay and bisexual men of color and transgender individuals. APLA Health & Wellness serves over 6,000 individuals across Los Angeles County each year.

For more information, visit apla.org.

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