For Immediate Release

Media Contacts:
Gabriel McGowan
213.201.1521 (o)
818.450.6283 (m)
gmcgowan@apla.org

Scott Barton
scott@scottbartonmedia.com

ANNUAL MUSICAL THEATRE BENEFIT S.T.A.G.E. RAISES OVER $285,000 FOR AIDS PROJECT LOS ANGELES

The event, which features Grammy® and Tony® Award-winning cast, remains the world’s longest running musical theatre benefit to fight AIDS and key private source of HIV funding

Note to editors: Print-quality photos of the show and red-carpet arrivals are available at this link (show photos) and this link (red-carpet arrivals; use password APLA4613 to download high-resolution images).

Los Angeles, Calif (April 9, 2013) – A company of more than 25 stars of stage and screen entertained a packed house at the historic Saban Theatre in Beverly Hills on Saturday night (April 6) at the 29th Annual Southland Theatre Artists Goodwill Event (S.T.A.G.E.). The event, themed “Broadway, My Way,” raised more than $285,000 for HIV/AIDS direct care, education, and advocacy services offered by AIDS Project Los Angeles (APLA). 

A bevy of stars took to the stage in numbers that ranged from vocal powerhouse to comedic twists on long-time favorites (including comedy writer and six-time Emmy® winner Bruce Vilanch appearing in a ballet tutu for A Chorus Line’s “At the Ballet”) to touching moments – as when Madison Claire Parks, granddaughter of late S.T.A.G.E. performer and star Betty Garrett, offered a soaring rendition of The Phantom of the Opera’s “Think of Me.”  The show capped off with six-time Emmy® award winner and Tony® award winner Tyne Daly’s performance of “Rose’s Turn” (Gypsy), followed by an all-company finale. The show was directed, as it has been since its inception, by David Galligan, and John McDaniel returned as music director. 

“Tonight’s performance was nothing short of ovation-inspiring,” says APLA Executive Director Craig E. Thompson. “We’re tremendously grateful to the S.T.A.G.E. Producers, Executive Committee, our generous sponsors, and of course the entire company of the show.” 

S.T.A.G.E. marked its 29th production this year with a new theme: “Broadway, My Way,” which showcased this exciting cast performing popular Broadway musical numbers in their own contemporary styles. Since its first show in 1984, the event has featured more than 300 stars of Broadway, film, and television while raising millions of dollars for APLA and other Southern California AIDS service organizations.

This year, Wells Fargo served as the event’s Presenting Sponsor; the financial services company doubled its longtime support of the event this year, offering a $50,000 cash contribution to support the event and APLA’s direct services. Grand sponsors were Elgart Aster and Paul Swerdlove and HBO. The supporting sponsor was Ted Snowdon

Other Broadway stars who comprised the company included Jim Bailey, Patrick Cassidy, Mary Jo Catlett, Carole Cook, Karen Culliver, Joely Fisher, Davis Gaines, Kathy Garrick, Gordon Goodman, Marsha Kramer, Florence Henderson, Shirley Jones, Jane Lanier, Vicki Lewis, Kimberley Locke, Tom Lowe, Pat Marshall, Patricia Morison, The Mumos, Alex Newell, Michael Orland, Janis Paige, Valarie Pettiford, Andrew Rannells, Lisa Vroman, Lillias White, Terri White, and Jo Anne Worley.

Funds raised through S.T.A.G.E. support APLA programs including its Vance North Necessities of Life Program food pantries; freestanding and mobile dental clinics; in-home health services; housing assistance; HIV prevention and testing efforts; and a range of other APLA services that thousands of Angelenos who are affected by HIV/AIDS depend on. S.T.A.G.E. is among the most enduring and valuable sources of private support for the agency’s HIV/AIDS care, prevention, and advocacy work.

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AIDS Project Los Angeles, one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct care and treatment services to over 7,000 people living with HIV/AIDS in Los Angeles annually and leadership on HIV/AIDS-related policy and legislation. In 2013, APLA marked its 30th year of operation, and we are a community-based, volunteer-supported organization with local, national and global reach.

APLA Health & Wellness is a Federally Qualified Health Center providing primary medical care, oral healthcare, mental health services, HIV testing, STD screening/ treatment and health education and HIV prevention services targeting low income gay and bisexual men of color and transgender individuals. APLA Health & Wellness serves over 6,000 individuals across Los Angeles County each year.

For more information, visit apla.org.

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