For Immediate Release

Media Contacts:
Gary Turner
323.654.9255 x 238 (o)
310.728.5218 (m)
gturner@causeforce.com

AIDS Project Los Angeles announces concrete hero urban obstacle challenge to raise funds in los angeles this summer

Innovative fundraising concept will help charity to improve the lives of people living with HIV/AIDS in Los Angeles

FOR IMMEDIATE RELEASE:

(LOS ANGELES, CA - April 4, 2012) - AIDS Project Los Angeles (APLA) launched a new fundraising event concept on Wednesday that will help raise money to improve the lives of people living with HIV/AIDS in Los Angeles. Positioned as The Ultimate Urban Obstacle Challenge, Concrete Hero will take place on July 15 at L.A. LIVE and the route will take participants through the surrounding streets and alleyways of downtown Los Angeles.

"We are absolutely thrilled about Concrete Hero," said APLA Executive Director Craig E. Thompson.

"This event will enable APLA to draw engagement from a younger demographic and will appeal to all kinds of people, ages, and athletic abilities. It will be a fun, urban-themed obstacle adventure designed to help raise money that will be put to use supporting APLA-funded programs like the Vance North Necessities of Life Program food pantries, which distribute more than 115,000 bags of groceries to people facing HIV/AIDS and hunger in Los Angeles, or APLA Dental Services, which offers more than 11,500 no-cost and low-cost dental procedures to people living with HIV/AIDS in Los Angeles County," added Thompson.

When asked what Concrete Hero will be like, Thompson smiled and said, "It's going to be very LA."

Concrete Hero will incorporate a mix of iconic LA landmarks, which are replicated as obstacles along the course route. Participants will complete the course by leaping over parked cars in a massive "Carmageddon" pile-up, scaling a mock "Hollywood Sign," and swinging over "Tar Pits" in addition to other exhilarating urban-themed elements before concluding with an urban-themed block party.

Designed to be an event for everyone, those who register can choose to race in the chip-timed 5K Competitive Challenge or the 2.5K Fun Run, which has a range of tamer obstacles like the "LAX Bag Grab" or "Shopping Cart Shuffle."

"I want to personally invite everyone to join us for Concrete Hero! Rally your friends, family, neighbors and colleagues, and encourage them to register today at www.concretehero.org or call 323-462-HERO (4376)," said Thompson.

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AIDS Project Los Angeles, one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct care and treatment services to over 7,000 people living with HIV/AIDS in Los Angeles annually and leadership on HIV/AIDS-related policy and legislation. In 2013, APLA marked its 30th year of operation, and we are a community-based, volunteer-supported organization with local, national and global reach.

APLA Health & Wellness is a Federally Qualified Health Center providing primary medical care, oral healthcare, mental health services, HIV testing, STD screening/ treatment and health education and HIV prevention services targeting low income gay and bisexual men of color and transgender individuals. APLA Health & Wellness serves over 6,000 individuals across Los Angeles County each year.

For more information, visit apla.org.

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