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Richard Mille and Westime Participate In Charity Auction to Benefit AIDS Project Los Angeles

By Jack Forster

June 23, 2010

BLUE-CHIP MASTERPIECES, EMERGING ART AND A $90K WATCH TO GO UP FOR BID AT ART PROJECT LOS ANGELES; STAR- STUDDED ART AUCTION, VIP BENEFIT

Red-carpet Auction and VIP Reception to Showcase Picasso, Warhol, Haring, Basquiat and more at Bonhams & Butterfields; Proceeds Benefit AIDS Project Los Angeles.

LOS ANGELES, Calif. (June 1, 2010) – Hundreds of bidders, along with a slate of celebrity guests, will bid on an exceptional collection of artwork, sculpture, photography, furnishings and more as Westime and Richard Mille proudly present the first ART PROJECT LOS ANGELES. The event -- a premier, red-carpet art auction and artists reception the weekend of June 25 - 27-- is a benefit for AIDS Project Los Angeles (APLA), which provides life-saving care for thousands of Angelenos living with HIV/AIDS.

The auction, created by Hamilton-Selway Fine Art Gallery, is backed by an exceptional roster of celebrities who serve on its Entertainment Support Committee, including co-chairs Jackie Collins and Barry Krost (both of whom are scheduled to appear); Pamela Anderson; Stockard Channing; Jennifer Love Hewitt; Cloris Leachman; Shirley MacLaine; Debra Messing; Olivia Newton-John and many more. World-renowned auction house Bonhams & Butterfields will serve as the perfect venue for the premier event. Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques.

Up for auction include works by world-renowned artists including Basquiat, Haring, Hockney, Longo, Picasso, Ruscha, and Warhol.

The auction will also feature works from exciting local and emerging artists, produced in a range of genres -- including kinetic sculpture and graffiti art -- and with an assortment of media: Cibachrome, plexiglass, oils and spray paint. Other artists of note include Stephen Holland, Brad Howe, Burton Morris, and Robert Kuo.

Among the most exclusive items for auction is a never-before-seen, limited-edition Richard Mille watch. Valued at $90,000, this RM 011 Ti "Americas BLACK" is the first watch produced in a 50- piece edition. The piece was donated to Art Project Los Angeles by Westime. Beginning in September, the Richard Mille boutique in Beverly Hills will be the exclusive retailer for the RM 011 Americas BLACK edition. Greg Simonian, president of Westime, will walk the red carpet and will be available for media interviews. All works, including the watch, will be available for bid during both silent and live auctions.

The event’s signature attraction, a red-carpet, VIP cocktail party and live auction, takes place on Saturday, June 26, from 7:00 p.m. – 10:00 p.m. The event will launch on Friday evening with an artists’ reception and continues Saturday morning with a silent auction, which is free and open to the public. Tickets to the Saturday evening affair are available at apla.org.

Event proceeds benefit APLA, which provides life-saving food, medical and dental care, housing assistance and other vital services to Angelenos who are living with HIV/AIDS and who face poverty, hunger, unemployment, stigma, and more.

Westime and Richard Mille are presenting sponsors of the event. Additional sponsors include Cedars-Sinai Medical Center, Showtime, Clear Channel Los Angeles Radio, Hamilton-Selway Fine Art, Metrosource Magazine, Red Diamond, Long Beach BMW, and Frontiers in L.A.

ABOUT AIDS PROJECT LOS ANGELES (APLA)

AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct services, prevention education and leadership on HIV/AIDS-related policy and legislation. With more than 25 years of service, APLA is a community-based, volunteer-supported organization with local, national and global reach. For more information, visit apla.org.

ABOUT WESTIME and RICHARD MILLE

Westime, the destination for extraordinary watches in Los Angeles and Beverly Hills, is donating the first watch that will be produced in a new numbered limited edition by Richard Mille. The RM 011 Ti ?Americas BLACK? is a flyback chronograph with 60-minute countdown timer, 12-hour totalizer, annual calendar, oversize date and month, and Richard Mille’s signature skeletonized automatic winding movement with adjustable rotor. The RM 011’s black DLC titanium case is accented for the first time in this edition with a crown protector, inner bezel and indicators in jet black. Only 50 pieces of the ?Americas BLACK? edition will be produced and they will only be available—beginning in September—at the Richard Mille boutique in Beverly Hills. Retail price is $90,000. For more information, please contact Westime at 310.205.5555 or visit www.westime.com.

ABOUT BONHAMS & BUTTERFIELDS

Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son and Neale UK. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street, and Knightsbridge, and a further five throughout the UK. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Boston in the USA; Toronto, Canada; and France, Monaco, Hong Kong and Dubai. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 57 specialist areas. By the end of 2009, Bonhams had become UK market leaders in ten key specialist collecting areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments, go to www.bonhams.com.