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Macy's Brings the Glam Downtown

By N. Jayne Seward

September 17, 2010

The Scene: The fashion industry, celebs and a generally fabulous crowd turned out for Macy’s "Glamorama." Held for the first time at the Orpheum Theatre in downtown Los Angeles, guests enjoyed pre-show cocktails, a theatrical runway show and after-party at the California Market Center. The evening was a star-studded affair. Latoya Jackson was a key speaker and there were performances by Grammy award–winning singer Macy Gray and the talented Eric Hutchinson. Missing this year was founding chair Dame Elizabeth Taylor who has been an avid supporter of the organization.

Macy’s revealed a new look for the show this year along with its new location. The historic Orpheum Theatre provided a dramatic stage to help fuse the event’s fashion and fantasy meets music and magic theme. The result was a full-on production with dark modern-dance numbers, thematic runway presentations and plenty of flamboyant theatrical effects. The show highlighted key trends for Fall including military regalia, leather jackets, tailored suits, lingerie and lace, vintage ’50s and ’70s boho looks. Featured designers included Tommy Hilfiger, Calvin Klein, Tracy Reese, Hugo Boss, Versace Collection, Material Girl, INC International Concepts, Just Cavalli, Marc by Marc Jacobs, Felina/Jezebel and 2(x)_ist. This year Macy’s Passport, which is the longest running HIV/AIDS benefit fashion show, raised money to benefit Aids Project Los Angeles and Project Angel Food. Over the past 28 years, Passport has raised more than $28 million to support HIV/AIDS treatment, research and prevention.

See photos from the event here
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